Naked Sundays is a beauty brand created to make sun protection blend naturally into daily skincare and makeup routines. The brand focuses on high-performance SPF products that apply smoothly, avoid a white cast, and can be reapplied throughout the day without disturbing cosmetics or overall skin appearance. The company began when former TV News journalist Samantha Brett observed many colleagues spending long hours outdoors and later needing to have skin cancers removed. She realized that there was no SPF that worked comfortably with makeup while still offering dependable protection for busy days in the sun. Naked Sundays emerged from this need for practical, wearable sun protection. It became the first of its kind SPF line created by women and supported by scientific research. The brand’s mission is to help reduce skin cancer rates for the next generation through products that feel simple to use and easy to incorporate into daily life. The first product launched was the Hydrating Glow Face Mist, which also functioned as a makeup setting spray. It sold out within two weeks. Later that same year, the brand debuted at Mecca in Australia with four products, which sold out quickly when shoppers bought 3 months' worth of inventory in just 24 hours. Naked Sundays continued to expand as interest in effective sun care increased. Four years after launch, the brand remains a leader in the global SPF movement and has helped shape a category that brings together skincare, makeup, and high-performance SPF in one streamlined approach. Its product line is now available at major beauty retailers and online. It can be found in over 1000 Ulta Beauty stores in the United States, over 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. The company releases about 10 new products each year to keep up with rising demand. Naked Sundays develops its SPF formulations by combining scientific innovation with plant-based skincare ingredients. These qualities help the products deliver protection while offering a comfortable, refined finish that integrates easily into existing beauty routines. The collection includes a peptide foundation tint that gained strong consumer attention, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and additional cosmetics infused with SPF. A fragrance line inspired by Summer is also part of the brand’s offerings. The company is committed to vegan and cruelty-free formulas and avoids sulfates, GMOs, petrolatum, and synthetic colors. Many of its creams, serums, and lotions are fragrance-free, offering gentle options that still deliver adequate performance. Naked Sundays has earned recognition throughout the beauty industry. It was featured in the 2025 WWD Editors' Choice SPF Awards, where the CabanaClear Water Gel Serum SPF 50 was highlighted. In 2024, Cosmopolitan in the United States named the BeautyScreen SPF50 Peptide Foundation Tint the Best Skin Tint for acne-prone skin. The company also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Customer reviews often praise the Hydrating Glow Mist Setting Spray SPF for its convenience and the CabanaClear Water Gel Serum SPF50 for its lightweight feel and strong protection. Media coverage has helped broaden the brand’s visibility. An article in Forbes spotlighted the SPF-infused blush sticks as a significant seasonal release, and Reset Magazine shared a positive review of the BeautyScreen SPF50 Peptide Foundation Tint for its smooth finish and reliable performance. Naked Sundays supports charities dedicated to skin cancer prevention and awareness, reflecting its mission to promote education, early detection, and the importance of daily sun protection for future generations.