Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience turning ideas into meaningful impact. She has worked across technology, finance, and consumer goods, always guided by a commitment to making a difference in people’s lives. As Vice President of Marketing and Communications at Nolos, she leads initiatives that protect families, simplify legal and financial services, and expand access to tools that help people feel secure. Outside of her professional responsibilities, Nathalie is active in her community, supporting projects that strengthen families, encourage education, and improve access to essential services. Born in Beirut, Nathalie grew up in a trilingual household speaking English, French, and Arabic. This early exposure to multiple languages and cultures gave her the ability to connect with people from diverse backgrounds, a skill that has shaped her approach to marketing and communications throughout her career. After earning her Bachelor of Business Administration from HEC Montréal, she began her professional journey in 2004 as Marketing and Communications Manager at Groupe Deschênes. In this role, she developed the ability to define a brand’s voice, strengthen its reputation, and ensure marketing strategies aligned with overall business objectives. In 2010, she joined Rogers Communications in Montreal as Senior Marketing Specialist, where she contributed to acquisition and retention campaigns for consumer services. This role enhanced her expertise in campaign execution, media planning, and creative storytelling. By 2013, she became Marketing and Digital Manager at Beiersdorf, the company behind Nivea. She managed national advertising campaigns, public relations efforts, and brand ambassador programs, using digital channels to increase visibility and brand awareness in the Canadian market. In 2015, Nathalie moved into the financial services sector as a Financing Mortgage Advisor at La Capitale, now Beneva. Over five years, she guided clients through important financial decisions with honesty and clarity. Her dedication to client care earned her recognition as one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years. She prioritized building lasting relationships, ensuring clients felt supported and informed. In March 2022, Nathalie joined Nolos, a LegalTech and FinTech company based in Montreal, as Vice President of Marketing and Communications. Nolos is committed to making legal and financial services more accessible, affordable, and easy to understand, particularly for families in Quebec. She oversees brand strategy, positioning, and communications, ensuring the company’s voice and tone reflect its mission and values. She leads marketing campaigns for services such as digital wills, estate planning, and financial tools—initiatives designed to educate and empower people to protect their families, homes, and assets. Her professional philosophy centers on giving back and creating change through education. She believes that helping families understand the importance of legal wills and financial planning is one of the most effective ways to develop security for loved ones. She is committed to making these services simple, approachable, and free of unnecessary jargon. Being fluent in English, French, and Arabic allows her to connect authentically with Quebec’s diverse communities, ensuring Nolos’s message of accessibility, education, and empowerment reaches as many people as possible. Nathalie’s career has been recognized at every stage. At La Capitale (now Beneva), she received awards as a top performer in financial mortgage sales for two consecutive years and in financial mortgage performance for three consecutive years. She has contributed to national marketing campaigns for major brands such as Nivea and Rogers, combining creativity with measurable results. At Nolos, her leadership has strengthened the company’s brand identity, positioning it as a leader in accessible legal and financial services for Quebec families. Outside her corporate role, Nathalie is actively involved in her community and church, helping people gain access to resources to protect their families and prepare for the future. She values kindness, connection, and the importance of family, and strives to make a positive difference in people’s lives. Her personal life is centered on her family, who inspire her in all areas of her work and life. She enjoys traveling, swimming, sailing, and reading, especially books on leadership, branding, and personal growth. For Nathalie, life is about building meaningful relationships, sharing experiences, and finding joy in both major milestones and everyday moments with the people who matter most.