Nine Lives exists to shift the perception of quality design in a saturated market. A brand is what will rise to the top in an industry littered with competitors, starting in 2013 we spent two years building, sampling and tweaking every aspect of who we are before ever presenting what we offer. Our aspirations are to build a world wide family who already share a common interest in Jiu Jitsu and further refine that to a crew of folks who align with our passions. Nine Lives was established on an affinity for looking good in the streets as well as on the mats. Look good, feel good, roll good. This company is not reinventing the wheel with our Jiu Jitsu uniforms, but rather focusing on the principles of classic, clean design with a playful vibe. "The details are not the design. They make the design." -Charles Eames