It was not until 1978 that Panini came to the UK in force with Football '78. Since then, Panini has published a diverse range of sticker collections, from football collections, to pop, to TV series, along with Disney collections and great toy brands such as Barbie™ and Action Man. Although Panini is most famous for its sticker collections, it has a range of other products, such as trading cards, and children's comics and magazines.