A digital first advertising agency based in South Africa. It's the place for brands with big dreams. The ambition to do good while doing good business has always been part of the original vision and we’ve spent a decade, already, sharing that intention with both our team and clients. We formalised those views when we met B Lab, the non-profit organisation driving the global B Corp movement. B Corps are a new type of business that use the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade is to coffee and there are over 2 200 certified B Corps around the globe – including groundbreaking brands such as Patagonia and Ben & Jerry’s. The certification ensures that every member company meets rigorous standards of social and environmental performance, accountability and transparency. The Niche Guys have embraced creativity as a force for good with their Purpose: “lighting creative fires”. To learn more about our motivations, internal programs and this certification, check out our B Corp profile here.