Our name and logo are special to us and were designed to highlight WHY and HOW we operate. The P highlighted by the drop reminds us of our PURPOSE to PRODUCE PURE PRODUCTS that help people ‘Experience Life Again’. We believe lucidity builds a community of trust. It’s within that community we thrive. We have made a conscious choice to be LUCID in everything we do. That is why LUCID is part of our name and why the drop in our logo allows the letter P to show through the drop.