Over the course of just 30 seconds, Kiya Juliet first captured the world’s attention when she posted the “How Could You Play Me” challenge on Instagram. The 16-year-old’s powerhouse delivery, natural sense of soul, and simmering style ignited a viral flurry during the summer of 2017. As the challenge amassed more than 200K views online, her Instagram followers exponentially exploded from a little less than 4,000 to over 147,000 and counting in two months’ time. Leading next generation music and entertainment company Tha Lights Global took notice and immediately signed her, while fans everywhere began to champion the budding talent. Propelled by a palpable buzz, the single “How Could You Play Me” cracked 5 million YouTube viewsand 826K Soundcloud plays in under a few months. The audience watched as a star quietly took the spotlight with a sound all her own. It’s just the beginning though. Kiya plots to release a myriad of new songs throughout 2018 and beyond and bring a light to her home state in the process.