It started as a small design studio with a name, 'chicken gizzard design' in 2005. Then, in 2006, launching a main character, 'SSBA' and '1-person dinner table' through online shops, the studio began to gain popularity among young people. Based on the past experiences in designing goods, the studio launched the second character, 'AJASSI' in 2015. Since then, made into design goods, craft props, Kakao Talk emoticon, and more, AJASSI has attracted numerous followers through a unique character universe. With the opening of 'LITTLE TEMPO DESIGN SHOP' in 2016, the studio launched another brand 'BAEKBAN DESIGN'; BAEKBAN DESIGN is receiving consistent attention from F&B industry for various collaboration opportunities, reflecting the public interest in food and culture.