Our brand was started four years ago at the side of the road in Ahmedabad. The stall was first called Mr. Billore. People didn't just come for the tea they came for the story that Praful had to tell. People were mispronouncing his name and he faced a lot of hardships when authorities were trying to get rid of him but he stayed strong, opened an outlet and named it Mr. Billore Ahmedabad. The brand started to do a lot of events, participated in various fundraising activities, decided to put up stalls at weddings and then started getting orders for corporate gatherings, colleges etc. From there onwards it was easy to get invited to talk shows and we started reaching people all over the country. And now we have come to a state where we are enabling other people to become entrepreneurs by giving them our franchise and consistent support.