Professional Bull Riders (PBR), is the world’s premier bull riding organization. With traditions deeply embedded in American culture, PBR is a unique sport that bridges history and heritage with the modern era. In professional bull riding, pain is not just inevitable, it’s expected. Day in and day out, riders get bucked, bruised and battered by the world’s toughest 1,800-lb. bulls in the ultimate man vs. beast showdowns, pumping more adrenaline into eight seconds than most sports do in an entire night.