Rippa Sippa was born on a faraway galaxy because adult humans fail to understand what kids want. It’s designed to create a world where kids can be kids. It’s a movement for kids who are humble enough to not to take themselves too seriously, but individual enough to be cool. They might love music, sport, comedy, gaming or none of the above – but they do love hanging out with friends, drinking Rippa Sippa. The drink is not designed to make kids fly – or fill them full of crash-ready e-numbers. It’s just fun, for kids – and it’s not crazy unhealthy – containing half a banana’s-worth of sugar.