Where the best of Bollywood come together. Star Gold was launched in 2000 to provide quality entertainment to people across India. With the maximum number of 100 crore+ Bollywood films being premiered on the channel, this is the place where the biggest stars and the best-in-class movies come together. Star Gold as a brand believes in the ‘Karo Dil Ki’ philosophy, which reflects the attitude and aspirations of the core audience. In 2011, Star Gold underwent a revamp and since then, several successful blockbuster premieres have been aired on the channel. It holds the record of the highest-rated television premiere on a Hindi movie channel to date.