Firsty Athlete Co. is a brand dedicated to student athletes. Co-Founded by 15 year old Hailey Cox, we understand what it takes to practice, compete, study, and strive to be your very best. Firsty is a brand for every student athlete that aligns with the mantra… “Work. Sweat. Improve. Every Day. – Thirst For Your First.” If this is you… #ImFirsty We love student athletes.