Best friends Hyla Nayeri and Adrien Bettio launched 437 (previously known as 437 SWIMWEAR) after a summer of travelling across the Amalfi Coast and indulging in everything their hearts desired. The one issue they faced: finding swimwear that could keep up with their craving for adventure and carbs. The two set out to design a bikini that would accentuate their waist, elongate their legs and never stop them from grabbing that second serving of spaghetti bolognese. They launched the brand in the summer of 2017 out of the townhouse they lived in during their last year of university, 437 Johnson St. “We are both 5’3 women with curves, big dreams and bigger appetites. We know first hand what works for real women with real bodies. Our goal is to create swimwear that allows women everywhere to feel their most confident and sexy while never passing up a good snack.” - Love Hyla & Adrien