In collaboration with the Mayo Clinic, SkinSAFE is the first-ever ingredient-based shopping assistant for beauty, skin care and household products. SkinSAFE empowers sensitive skin consumers to find products safe for their skin by taking the guess-work out of ingredient labels. The proprietary system leverages AI technology and clinical skin testing conducted by the SkinSAFE Physician Network to analyze thousands of products and their propensity to cause sensitivities. Delivering customized product recommendations compatible with a user's unique skin profile, SkinSAFE works with many CPG brands for product certifications, licensing of marks, and digital marketing/targeting to system end-users.