Beauty Line was founded in 1997 and since then, it has established itself as the leading cosmetics and perfume retail chain in Cyprus with 17 stores in premium locations all over the island. Being experts in cosmetics, 97 well-experienced and trained people always ensure that the level of service is in line with the brand’s prestige identity. Brand categories range from skincare, makeup, fragrance, bath and hair products and other accessories. Our Philosophy In Beauty Line, we believe that beauty comes from within and radiates outwards. Our vision is to help boost women’s confidence and self-esteem and to make them feel beautiful! Our Mission Our mission is to provide the best customer service that exceeds customer expectations through our well-trained and professional staff in a pleasant environment and with a complete range of cosmetics, creating an enjoyable experience.