CRSL is an IP brand established in 2017, emphasizing on animal characters as primary features, CRSL tries to offer funny, cool, always continous to be fresh. CRSL is specializing in animal themed products. With “Animals as Your Bestfriends” tagline, CRSL hopes that people can be inspired to treat animals as their bestfriends. CRSL chooses five animals characters that most people adopted as the main icons. Wich are Chilo (Cat), Pigko (Pig), Odin (Dino), Popo (Panda), Choco (Bear).