Before 2010, the year MyFamily was born, everyone thought animal identification tags as useful but soulless objects. Simple pieces of metal that could (if necessary) save the lives of our four-legged friends. An intuition, however, overturned this commonplace forever. MyFamily's idea was to give each tag the dignity of a jewel and the power to transmit emotion. A "super-power" that today relates all MyFamily collections, old and new: hundreds and hundreds of different tags. Today, many follow us, try to imitate us, riding the wave ... But we at MyFamily are always looking forward to bring new ideas, even in the world of collars and leashes! The thing that makes us happier, however, is always the same: who really loves his dog or his cat, at the end, almost always, loves MyFamily likewise.