…we first saw tequila drinkers pause between sips to appreciate the depth of flavor — as the locals have been doing for centuries. A mark of respect for the quality of the tequila — at odds with the shot culture we knew from bars back home. We were converted immediately. It was an experience we didn’t want to leave behind. It inspired us to bring premium tequila home to the UK and to create a new appreciation for this often-overlooked spirit.