ELC STARTED WITH ONE-TOO-MANY UNSUCCESSFUL LINGERIE SHOPPING TRIPS. We’re assuming you’ve been there—trying on a million different styles of undies, only to discard each one—too uncomfortable, too low/ high, cuts into your waist, creates weird lines… the list goes on. Our founder Danielle was tired of coming home empty-handed and feeling bad about herself. When she found out her girlfriends (of all different sizes) felt the same way, she decided to quit her corporate job and make them herself. Our mission is to empower women like you to feel amazing in your own skin and in your underwear (whichever the occasion calls for!). We want you to feel confident. As you are. Right now.