In 2010, we planted the seed of a new idea. When Steven Ceccarelli started this company, his goal was to take a fresh approach to growing and packing produce. Today, Farm Fresh has grown into one of the most innovative and reliable produce distribution operations around. Steven learned many lessons from watching his own father’s decades-long produce-handling career. He gained additional, invaluable experience as he forged his own path in the business (starting at age 18), importing and exporting sweet potatoes and other vegetables in all corners of the world. This unique combination of farm produce roots and global distribution know-how has made Steven a recognized expert — someone others look to keep up with the latest thinking and emerging trends. In 2010, Steven’s knowledge became the foundation for Farm Fresh, a family owned company headquartered in eastern North Carolina. In the years since, Steven has assembled a talented team that has helped the company become specialists in two things: harvesting genuine North Carolina & Mississippi sweet potatoes, and bringing effective new ideas to market. One of those ideas is that the best way to serve the needs of our growing partners and buyers is by being selective, both in the produce we sell and the people we work with. Choosing growing partners based on quality and commitment — rather than size — has the added advantage of helping this family business support and sustain real family farms. As a result, we maintain great partnerships with experienced local growers. We have a commitment to offering the kind of quality, reliability and service that adds up to the best value in the business. We reinvest in our operations to ensure steady, strategic growth (including bringing a second package and storage facility online in 2017). And we have a hunger to keep finding better ways to deliver exactly what you need.