Discover Macadam, the revolutionary application that turns physical activity into real money. Whether you're taking a leisurely stroll or in the middle of a running workout, every step you take is converted into pounds. Macadam is compatible with connected watches and uses your phone's step counter via Apple Health to track every step you take, every calorie you burn and every metre you walk. Looking for extra motivation to reach your fitness or weight loss goals? Then you've found it. With Macadam, you're not just active, you're rewarded. Every step earns you 'coins', our virtual currency, which you can convert into real money and spend with our partners or transfer directly to your bank account. Put on your trainers, synchronise your connected watch and get started - every step counts, every step pays.