The main focus of Hacker-Pschorr is the art of brewing and enjoyable beer. But at the same time it also maintains a strong connection to its regional roots. As a regional brand in southern Bavaria, Hacker-Pschorr is recognised in Munich and the Bavarian uplands as a partner to regional clubs and associations in the areas of both sports and culture. Whether it’s football, ice hockey or volleyball – the brewery supports elite clubs as well as regional associations and athletes.