Trash Ice Cream is a disruptive, guilty pleasure ice cream business with a bold name, high-quality ice cream, and unconventional offerings of creative toppings. The experience of getting Trash ice cream is an over-the-top indulgence which grants the possibility for a unique brand positioning. Trash is an edgy disruptor in the marketplace, aiming to get customers out of their comfort zone. There's nothing boring about ice cream mixed with a mélange of unexpected toppings, and Trash Ice Cream’s brand design system echoes this sentiment. The bold typography and even bolder color palette mixed with an expressively illustrated ice cream mark on an upside-down A exquisitely reflect the unbridled, joyful experience.