JUBEL – THE ARTIST AGENCY Jubel was founded in 2016 as the world’s first renowned artist agency. This, as a result of the continuous polarisation of the music industry, where labels today focus increasingly more on the song and creating “hits”. Booking agencies and managers (as well as other brands) also wants to work with “famous artists”/strong brands, when they in fact haven’t really developed to a large extent such. The artist development has sort of been left behind. When we noticed this was happening, we wondered what the value in the music industry is. We came down to two original values; the song and the artist. We thought, if labels and publishers focus on the song, there should be room for an actor who focuses on the artist. With that said, we started Jubel – the world’s first artist agency. Our vision is to provide a structure where we can handle all parts of an artist’s career, which we’ve identified as Brands, Live and Release. All work is based on the strategy we put together with the artist. The delimitation takes place in the development of music where we believe that artists, producers and songwriters are the best. However, we’re happy to help brainstorm musical ideas if there’s need!