Oja, a food delivery startup based in London is a one-stop-shop for cultural groceries and world foods that revolutionises access across the to cultural & ethnic produce. Through the Oja website, customers from a wide, and growing range of cultures can order produce from a selection of the very best suppliers, handpicked by Oja’s team. Starting with a focus on serving London and its large African and Caribbean community — Oja which means “market” in Yoruba, a Nigerian language — the startup’s plan is to expand its inventory and app to serve a diverse range of ethnicities and cultures by stocking the foods and other wares (e.g. beauty products) which are sought by those communities; and by tailoring its app to provide what it describes as “a unique culturally-specific shopping experience”.