mermaid is a luxury brand of fragrance, hair care, bath and body. launched in 2012, mermaid quickly gained popularity among “it girls” across the globe. highly coveted and hard to find, mermaid has a loyal following of those in the know. made with the highest quality ingredients, mermaid is sulfate free, enriched with botanical extracts and the finest essential oils. made with love in los angeles for those seeking an endless summer. due to high demand and exclusivity mermaid is only available at select retailers.