James Fox Co. was ­­­­­­birthed out of Karla’s own new mami experiences. Like most first-time expectant mothers, she had no idea what to expect in the delivery room. Though she knew it would be a challenge, the image of holding brand new baby France (now 4) painted a glorious picture in Karla’s mind. Unfortunately, nothing went according to plan. France suffered complications and was never handed to her mami in the delivery room. Instead, she was suddenly rushed to the NICU where she would spend her first several days. Karla was able to remain with France during this scary time, but was unprepared for the extended stay. She wore the same, faded, scratchy hospital gowns while nursing, and during precious bonding visits with baby. Karla could never have anticipated any of the feelings of defeat and powerlessness that surfaced as a result of a traumatic birth experience. What she found most surprising was her overwhelming need for comfort, and desire to feel beautiful in what she was wearing