From almost the moment hair is colored, it is exposed to stresses that erode color vibrancy and luster. Repeated washing, sun exposure, pollution, and mechanical treatments cause color to weaken, fade, and dull. Keracolor is devoted to protecting not only the beauty of your hair, but its health as well. Our keratin-infused formulas are rich with wonderful ingredients to intensely condition. It’s this extra detail to each and every formula that ignites your color and makes hair feel irresistible. Kind color is beautiful color.