We are a fashion underwear brand born in Barcelona with the idea of balancing design and sustainability. The idea is to revolutionize and give an alternative to the market in men’s underwear filling it with uniquely printed colourful designs, based on the stories and illustrations of our brand character, Peter, with the idea of humanizing the brand to achieve greater empathy with the consumer. We identify The Peter’s Brand through the character of Peter, the stories of his adventures and the animals that join him.