Established in 2012 by a group of De Montfort University students, Riders of Shaam has since gone on to host annual cycle rides to different parts of Europe Established in 2012 by a group of De Montfort University students, Riders of Shaam has since gone on to host annual cycle rides to different parts of Europe. Having raised over £1.2 Million for many worthy causes and you can see all our previous rides by clicking here. The name ‘Riders of Shaam’ is to highlight the challenge of riding a bike for the purpose of raising money for the war-torn areas of ‘Shaam’.