Founded in 2018, Selfhood works at the intersections of fashion and culture. ‍ We harness the potential of apparel labels by fine-tuning brand strategies and navigating new markets. Our work builds brand affinity by creating experimental and boundary-pushing community experiences for maximum impact. ‍ Our creative studio was established in 2021 to focus on creative direction and consultancy. Selfhood brings its authentic, cross-cultural approach to the creation of images, spaces, clothes, campaigns and objects by bridging our network of collaborators from a diverse range of creative and cultural fields, such as art, music and lifestyle. ‍ We’re based worldwide with a distribution network of 10 in major cities like New York, Los Angeles, Seoul, Hong Kong and Shanghai, with offices in Los Angeles, Hong Kong and Singapore.