The normal dude, Zach Smith, spent the first few years of his career in a sales position, but had big dreams of starting something that allowed others to give back on a daily basis to those that have given so much. Zach eventually left his sales job and set out to make his dream a reality. Through a series of fortunate circumstances, Zach ended up in a coffee shop with medically-retired Green Beret John Wayne Walding. John served for 12 years and lost his leg to sniper fire in the famous battle of Shok Valley. John’s heroism during that battle was recognized with a Silver Star and The Purple Heart that he added to his previously awarded Bronze Star. After talking for only an hour, Zach knew that John was a true American hero, one of the good ones that gave so much. Zach shared his charitable vision with John, and John was immediately onboard. Together the men brought the vision to life by agreeing that they would give 50% of their net profits to support those who serve. They decided to first launch a premium bottled water because they felt that would allow Americans an easy, every day way to give back. And…so…Live to Give was born in September of 2019.