The HOWDEEP story is about friendship, cars, and ingenuity. It all started in Germany, by two ambitious friends with a passion for automotive tuning. Our passion for cars, especially for VW’s and Audis, shows in our work; which has earned us a reputation for superior quality, dependability, and fast, honest service. Our vision has taken us beyond auto customization; we draw inspiration from a vibrant community of car enthusiasts – daring and creative individuals driven to express themselves in new and extraordinary ways. This inspiration led to the creation of HOWDEEP, a fashion label that champions the same values as our garage: diligence, reliability, and precision. Unlike most other automotive-based fashion labels, HOWDEEP is the real deal - we don’t just sell merchandise, our clothing and accessories have true automotive roots.