Gaatha Handicrafts in India plays a key role of storytelling, and therewith bringing social and commercial benefits to the artisan settlements. We desire to become the instrument through which the artisans can directly connect with the global audience; we desire to be the resource which helps craft sell not as objects but stories and ideologies. We are trying to make not just ‘sales‘ but ‘dialogues’ between the craftsmen and their patrons, encouraging ‘co-creation’ possibilities and a collective growth.