Designed with our hands, made with our hearts. Since 2010, ILTHY (I love the hype) is an art & apparel company that takes a creative spin on sports, pop culture, and nostalgia to develop pieces that stand the test of time. iLTHY's unique bold colors and rebellious attitude flood the streets of its birth place in Cleveland, Ohio but have extended online to thousands of customers who have fallen in love with a grassroots brand.