Umair Anwar is an artist based in Lahore, Pakistan and worked at Ogilvy for Coca-Cola, Sprite, Fanta as a Senior Creative Director. With an expertise in design and illustration; his 12-year experience in the field of advertising is validated through awards won at local and international level; including Adfest Young Lotus (Asia-Pacific), PAS and the 4th International Emerging Artist Award, Dubai. Realizing the importance of digital means of communication, he evolved into utilising his visual narrative to convey his social driven messages through a language of moving images in the form of GIFs.