Passionate about baking and a working mom, Joanna the founder of Whatsinzbox, wanted to involve her kids Lucas & Capri in her baking journey to find out that this is so much fun for them and her but at the same time, it’s a whole mess especially when the ingredients are not measured. Her goal is to provide kids and parents a chance to get offline and bond together by making recipes and activities that open the door to fun, creativity, and confidence that kids can carry for a lifetime in the kitchen and beyond.