‘A new generation of riding.’ Angry Pablo was set up by two friends whose diverging paths in life were always brought back together by a passion for cycling. As cyclists ourselves, we have never understood why cycling, a sport whose popularity always seems to be on the upward trajectory, seems to be indefinitely stuck in time. We’ve witnessed it time and time again- people being made to feel intimated by the sport and its outdated set of conventions. That’s why we got together to think of ways to change this, and created the blueprint for a brand that aims to not only challenge conformity, but also the uniformity of the existing cycling market. Fast forward 6 months and our first products were ready, a modest collection of carefully designed on and off the bike apparel. As Angry Pablo grows, we try to remind ourselves as much as possible why we started this project. Everyday we wake up with one goal in mind-- to design and develop new products that not only express the culture of the sport that we love, but also transcend the boundaries of cycling and fashion. In doing so we endeavour to create an off-the-bike range with the same level of care and attention to detail as our cycling specific range. We don’t want to be seen as just another cycling brand that is having a punt at the casual clothes market, but rather a group of cycling enthusiasts that take enormous pride in what we wear when we’re not on our bikes. It is our mission to develop both lines of products with an equal amount of dedication and integrity. Over the coming months and years we will remain committed to our vision of creating the first ever cycling-specific clothing brand that is not only sought after by cyclists, but also by those who have never worn lycra.