NOBLE GIFT is one of the largest, most recognizable and effective social schemes in Poland. It was set up in 2001. It implements and develops a system of smart, personalised aid that is unique in the world, thanks to which material and mental support goes to concrete people and families in a difficult situation. Aid in the form of Christmas gifts made by donors responds to the actual needs of the recipients, is an impulse for change for them and motivates them to become independent and take responsibility for their lives. In over 17 years of the GIFT's existence, the material support provided in this way to the needy has exceeded a quarter of a billion zlotys, and several million people have joined the scheme in various roles.