Cliff Long from Orlando joined the Orlando Regional REALTOR® Association in December 2017, with the responsibility of strengthening the organization so it could meet the needs of one of the fastest-growing regions in America. Since then, he has led the association, the eighth largest REALTOR® association in the country, through a period of expansion, financial stability, and stronger leadership in housing, advocacy, and regional issues. He has more than 20 years of experience serving as a chief executive in both nonprofit and for-profit environments. Throughout his career, he has guided organizations through periods of crisis and opportunity. His work has included leading financial turnarounds, establishing membership subsidiaries, and supporting capital development that helps organizations remain stable and effective. Cliff currently serves as the association's CEO and manages operations with an annual budget exceeding $13 million. The organization includes nearly 40 staff members and consultants who support over 20,000 real estate professionals. Its services cover education, professional standards, advocacy, international partnerships, and business development that support the real estate industry. When he became CEO, the association had around 14,500 members. During his leadership, membership increased to more than 20,000, marking the organization's largest period of growth in its history. During COVID-19, it became the fastest-growing mega association in America, increasing membership by 11.5% in 2020. This progress was achieved through disciplined governance, stronger board engagement, and clear strategic priorities that aligned staff goals with measurable outcomes. One of the major achievements during his tenure was the purchase and relocation to a new 45,000-square-foot headquarters. Realtor Cliff Long from Orlando directed the financing, planning, and execution of the project. The facility includes tenant revenue space that helps diversify income and now serves as a central location for education, collaboration, and professional engagement throughout Central Florida. He also serves as President and CEO of the organization’s for-profit subsidiary, the Orlando Regional Real Estate Network, and as CEO of its foundation. In these roles, he coordinates business operations, mission-driven programs, and community investment through a unified strategy. Cliff Long from Orlando continues to focus on responsible governance, financial discipline, and long-term service that support members and the communities they serve.
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