Danielle Riddle is originally from Boise, Idaho. When it came to creativity, she was constantly surrounded by it. She had initially wanted to be a singer, but the pursuit of it on stage didn't pan out. She didn't have a voice. Then she got into playing piano and guitar, and Dannielle Riddle found she was good at it. Fast-forward years later, she liked her career but wanted something more. Every day, her friends and peers would come up with another story about how one of them had figured out a new angle or idea that was popular and selling online. Everyone seemed to have a side channel except her. So, as she did with figuring out music, Dannielle Riddle rolled up her sleeves and got to work brainstorming some viable, usable ideas to help businesses achieve their goals.