Digital Fairways is an advertising and marketing platform that connects businesses with golfers through an interactive mobile app. The platform includes more than 12,000 golf courses across all 50 states and integrates digital scorekeeping, GPS technology, and real-time player tracking with full-color advertisements from local and national brands. Golfers use the app to manage their scores, explore detailed course data, and compete with friends, while advertisers gain consistent, year-round visibility with an engaged and upscale audience. They were established to bridge the gap between digital advertising and location-based engagement. Their main service centers on a mobile application that combines GPS-enabled golf scorecards, multiplayer functionality, performance tracking, and branded advertising placements. Advertisers can feature their businesses within the app on selected golf courses, each ad including professional artwork, company logos, and direct links to the advertiser’s website. This structure provides an efficient and measurable marketing solution that connects brands with their audience directly on the course. Digital Fairways offers both local and national businesses an affordable opportunity to advertise directly to golfers who spend hours on the course. The app functions as both a digital golf companion and an effective advertising tool. Golfers have access to over 12,000 golf courses across the United States, allowing businesses to reach their audience on a local or national level. This balanced approach helps advertisers gain visibility in a trusted and interactive environment. They enhance the experience for golfers through an advanced digital scorecard that displays information such as par, yardage, and handicap for every hole. The scorecard supports up to four players, turning a traditional game into a shared and interactive experience. Golfers can also analyze their performance statistics over time, tracking average scores, best rounds, and improvement trends. This ongoing engagement helps create a steady audience for advertisers and lasting value for users. Digital Fairways utilizes precise GPS and satellite imagery to give golfers a real-time view of each hole. Players can measure yardages, review overhead maps, and plan their shots more effectively. The app allows users to create personalized profiles by adding photos, handicaps, and other personal details, making each experience unique and engaging. They integrate with the Golf Handicap Information Network (GHIN) to allow golfers to log scores directly within the app without switching platforms. The My Clubs feature helps players organize and manage virtual golf bags, track equipment, and customize their setups for each round. These features add a layer of personalization that encourages repeated use, providing advertisers with ongoing visibility to an active user base. Digital Fairways offers advertisers 12-month campaigns that deliver continuous exposure. Each ad is professionally designed with clickable links that lead directly to the advertiser’s website. Businesses can request up to four ad updates per year to reflect seasonal promotions, new products, or rebranding efforts. Clickable ads also allow companies to track engagement and measure results, ensuring transparency and value in every campaign. They combine national reach with precise local targeting, giving advertisers flexibility to select specific courses or regions that best align with their goals. Because golfers spend several hours per round and often play multiple times a week, the platform offers repeated exposure in an environment that promotes both focus and loyalty. Digital Fairways was designed with user experience in mind. Golfers can log in securely using mobile number verification and enjoy a clean, easy-to-navigate interface available on both iOS and Android devices. By combining technology, accessibility, and engagement, the company continues to connect golfers and advertisers in meaningful ways that support both the sport and the businesses that serve it.
digitalfairways.com