Founded by Nica Yusay, FashioNica LLC has transformed luxury shopping for environmentally conscious consumers. The e-commerce platform excels in curating, restoring, authenticating, and selling high-end vintage designer handbags at accessible prices. Since its establishment in 2014, FashioNica has aimed to redefine luxury fashion and retail, offering exclusivity and environmental responsibility. The company's mission is to revolutionize the luxury resale market, making the ownership of pre-loved luxury goods not only a smart economic choice but also a statement of style and sustainability. The e-commerce platform, enhanced by a dynamic social media presence, delivers a seamless and engaging shopping experience. It features entertaining and informative fashion content that aligns with the latest trends in designer handbags and the brand's community, nurturing a circle of informed, style-conscious consumers. Viewers have access to a vast array of videos and lookbooks that showcase rare and sought-after archival pieces. The brand began in 2014 as a social media entity on platforms like Instagram, YouTube, and later TikTok in 2020, where she shared content about women's fashion. As the brand evolved, she shifted her focus to designer handbags, using social media to market and sell authentic vintage designer handbags through various third-party platforms. Despite minimal profits due to the high margins of these platforms, she saved $15,000 from her corporate job to source bags that she loved, regardless of their popularity. Her impeccable taste and intuition for what people desired drove the demand for the bags on her social media accounts. Committed to her passion, she devoted all her time outside her 9-to-5 job as a Digital Marketing Brand Manager to making FashioNica a success. With support from her fiancé, she launched the online store www.shopfashionica.com in July 2021. The online store introduced "The Bag Drop," serving as the nexus for each social media platform. An hour before "The Bag Drop," she goes live to feature and discuss the week's curated selection of designer handbags that consumers can purchase at 7:00 p.m. PT every Wednesday. The featured luxury brands include Hermes, Chanel, Louis Vuitton, and others, with the bags typically selling out within minutes. The brand has grown its online community significantly, now boasting hundreds of thousands of followers across Instagram, TikTok, YouTube, and Whatnot. This growth has transformed the company into a lucrative business, enabling her and her partner to focus full-time on expanding FashioNica. Today, she leads as CEO and her fiancé as CFO and CTO, overseeing a multi-million dollar enterprise. She developed her passion for fashion early on, raised by a single mother who struggled financially. Shopping at thrift stores, she found quality clothing, bags, and accessories at affordable prices. This early experience sharpened her eye for value, helping her to build a successful business.