"Frank Roessler is the founder and CEO of Ashcroft Capital, a New York City-based real estate investment firm. He is in charge of designing and implementing the company's long-term goals, growth strategies, and projects, as well as overseeing day-to-day operations. Ashcroft Capital has around $1.3 billion in assets and 11,500 units as of 2021. The firm prioritizes capital preservation while attempting to provide investors with strong, risk-adjusted cash on cash returns. Ashcroft is well-funded, with a mix of high-net-worth individuals, family offices, and institutional investors. Within the real estate market, Ashcroft specializes in value-add real estate and has a proven track record of getting the most out of every asset it buys. Rather than trying to time the market, the company focuses on acquiring good apartment communities in well-located submarkets of big and rapidly rising U.S. metroplexes.