Generational Equity LLC is a well-regarded advisory firm that serves middle-market companies through mergers and acquisitions, wealth management, digital transformation, and growth consulting. Founded by Dr. John Binkley and Ryan Binkley, the firm has built a respected 20-year record of supporting business owners as they work to enhance enterprise value. It remains committed to guiding companies through critical transitions while helping them define strategies that encourage stability and long-term success. The firm is headquartered in Richardson, Texas, and operates through more than 350 professionals working across 16 offices in North America. Its structure includes Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce. Together, these divisions provide coordinated services for valuation, planning, capital strategies, and exit preparation, helping owners receive comprehensive support aligned with both near-term and long-term business goals. Generational Equity is recognized for more than 1,600 completed transactions and a proprietary buyer network of more than 28,000 qualified prospects. Its accomplishments have been honored with repeated awards for excellence in investment banking, valuation, and advisory consulting. Ranked among the strongest firms managing deals valued between $25 million and $1 billion, it maintains a strong position as a trusted resource for middle-market business owners. The firm’s approach is rooted in values centered on diligence, integrity, transparency, respect, stewardship, and excellence. Generational Equity remains focused on understanding each client's unique priorities and building strategies that deliver strong outcomes. Its services include advisory guidance, valuation expertise, consulting, transformation planning, wealth management, capital markets support, and DealForce, which connects qualified buyers with well-matched acquisition opportunities. Generational Equity LLC provides deep industry knowledge across sectors such as automotive, business services, education, energy, construction, consumer goods, healthcare, manufacturing, retail, technology, and transportation. Recent achievements include the Security Fire Systems acquisition with Blackford Capital, the sale of Ace Controls to Blackford Capital, the Crystal Kitchen and Bath transaction with Merit Management Group, and the acquisition of Graphic Engravers. The firm also supports organizations like Here’s Life Africa, CEOC, the Dallas Mavericks Foundation, Folds of Honor, Feherty’s Troops First Foundation, Defenders of Freedom, and North Texas PGA Hope.