Generational Group, founded in 2005 by Dr. John Binkley and his son Ryan, who now serves as President and CEO, is a premier investment banking firm focused on serving privately held businesses. The firm provides various services, including mergers and acquisitions (M&A) advisory, strategic growth consulting, business valuation, customized exit strategies, wealth management, and digital services. Generational Group is committed to helping business owners achieve their personal and financial goals. The firm focuses on unlocking the generational wealth present in every business, enhancing client value, optimizing outcomes, expanding the buyer market, and supporting owners in reaching their long-term aspirations. This approach has established Generational as a trusted advisor for entrepreneurs seeking to grow or transition businesses. With over 1,600 completed transactions, Generational Group holds top rankings in various deal size categories up to $1 billion. The firm takes a client-centric approach, prioritizing business owners' specific needs and goals while ensuring that business and personal factors are considered when preparing for a sale. This method allows clients to maximize value and achieve successful outcomes when the time comes to transition. A unique tradition at Generational is the ringing of a bell for each completed transaction, symbolizing the fulfillment of a client’s vision. The firm’s M&A advisory services guide clients through every process step, from buyer analysis and deal structuring to negotiations and marketing document preparation. Additionally, Generational offers business valuation services to help owners understand their Company’s worth and prepare for a potential sale. Its growth consulting services, led by experienced former CEOs and C-suite executives, help business owners identify barriers to growth and create strategic plans tailored to their specific goals. Generational also provides wealth advisory services, assisting business owners in developing customized wealth growth, protection, and transfer strategies. For more significant transactions, Generational Capital Markets offers extensive M&A services to high-revenue, privately held companies, helping them navigate transaction complexities with expert guidance. Furthermore, the firm provides digital services through Precocity, a Generational company, including user research, UX/UI design, and software engineering. Generational also hosts executive conferences across North America, sharing over 25 years of M&A expertise with business owners on growth and exit planning strategies. Generational Group's dedication to excellence has earned multiple awards, including "Investment Banking Firm of the Year" by M&A Advisor. The firm also supports charitable initiatives, reinforcing its commitment to positively impacting the community while leading in the investment banking and M&A sectors.