For James, 2007 marked a watershed year. BrewDog opened in a derelict industrial estate in Fraserburgh, sandwiched between a needle exchange and 'The Godfather of Carpets'. While Martin oversaw brewing and production, James concentrated on business development, account management, and spearheading the brand's new breed of irreverent marketing that garnered headlines for years to come. Not only did the pair create some of the most innovative beers the UK has ever seen, but James also spearheaded Equity for Punks, a game-changing new crowdfunding initiative that would be replicated by other brands worldwide for years to come.
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