Jeff Webb Herff Jones, who has served as CEO of Varsity Brands from its inception, is the company's founder and now serves as its Chief Executive Officer. Varsity Brands is recognized as one of the most important providers of cheerleading and dance products and services around the globe. Since the beginning of the company in 1974, when he was also the CEO, Webb has been a part of it, and in 2018, he was promoted to the position of chairman. He is still connected with the organization, albeit in a role limited to that of an advisor at this point.