Matt Herman, founder and former CEO of Enhance Health in Tamarac, Florida, has made his mark as one of the insurance industry’s most dynamic professionals. With a blend of sharp business acumen and a passion for social impact, he has achieved notable financial success while working tirelessly to increase healthcare access and opportunity for underserved communities. Over just two years, he led Enhance Health from a $16 million deficit to generating more than $570 million in revenue. This growth established the company as one of Florida’s largest minority employers. Through his leadership, more than one million Americans have been able to enroll in health plans, with many individuals accessing coverage and healthcare education for the first time. He has always prioritized not only enrollment numbers but also ensuring that people understood and utilized their new benefits. His work ethic was shaped early in life. After graduating from high school, he joined his family’s floor-covering business and quickly embraced new responsibilities. He played an essential role in growing the business into one of South Florida’s leading flooring contractors for new residential construction. This experience gave him valuable lessons in managing teams, scaling operations, and identifying new opportunities. In 2008, he shifted his career to the health insurance industry. He began by assuming a leadership role at a health agency, helping to expand the team from just 20 agents to several hundred. His talent for recruiting and supporting strong teams allowed for rapid growth. He later established his field marketing organization, offering competitive contracts to agents nationwide. This venture gained national attention and led to a successful exit. Wanting to make a bigger difference, he founded Enhance Health. He built a company culture centered around education, guidance, and support, especially for individuals who had previously struggled to access healthcare. The company quickly grew in size and impact, helping over a million people enroll in ACA health plans and providing jobs throughout the state. He also focused on financial literacy and benefits education, ensuring that members could fully understand and utilize their coverage. As his career progressed, he dedicated time to helping children with special needs, showing an ongoing commitment to service. Matt Herman continues to move forward with a purpose-driven approach, balancing business success with a commitment to positive change.